Beauty Serums – Should you bother?


Chances are, if you are keen on makeup and skincare, and have had access to the internet, or a magazine in the last two years, you have heard the term “serum” – Yes? No? Maybe?

Just in case, let’s start with the basics. What are beauty serums? They are a product meant to be layered between the cleansing and moisturizing step in your skincare routine, and are usually a light water/oil based texture. Often touted as the next best thing after sliced bread, serums are popular as the most potent part of the skincare ritual as they contain some of the best ingredients such as essential oils, anti-aging elements, and more. They are also supposed to help better absorb any product you apply on top (moisturizer, makeup..)

You may be wondering – are there different kinds of serums, and do I need all of them? Yes. There are different serums aimed at addressing different skin concerns, but no, you do not need them all. Some help with hydration, re-texturizing or oil control, while others are brightening, anti-aging, or even meant as a dark spot solution. Here are a few I have tried:


Personally, I love the Kiehl’s serums. The Midnight Recovery Oil is a cult favourite. The Hydro-Plumping Retexturizing Serum Concentrate (phew, that was a long name!) is also heavenly to use (sample pictured above) and I could tell the difference in the first use. I have also recently purchased the Kiehl’s Dark Spot Solution. Will update you on the results once I have used it long enough.

A more budget-friendly option, and a regular feature in my daily routine is The Body Shop. There are multiple options to suit every skin type and concern. I use the Vitamin E Overnight Serum-in-Oil at night after cleansing my skin. It smells great, and although it feels a little greasy on application, it quickly gets absorbed and skin feels smooth and plump in the morning.

Honorable mention to the Caudalie Radiance Serum. I am close to finishing the product, and used it extensively in the winter months. Felt slightly heavy in the summer, however, Caudalie has multiple ranges so it’s worth checking out.

My view – serums are awesome. The hype is real. You tend to get used to them very quickly, and applying moisturizer without a serum first feels strangely unsatisfying.

OK – I have clearly convinced you – so, how do you now incorporate serums into your routine? Baby steps:

  • Get a sample before investing; Kiehl’s is usually very generous with these. Preferably get a few different types (brightening, hydrating, etc..) to see which one you prefer
  • Start by using it once a day; I would recommend applying it in the evening before going to bed, so that it has time to do its magic while you sleep, and you can assess it in the morning. (PS. Be sure to check with an expert if you suffer from a specific skin condition)
  • Application method – after cleansing your face, pat it dry. Take 3-4 drops of the serum in the palm of your hands, rub together, and pat it into your face. You can use your fingertips to massage it in gently.
  • Try to alternate days with/without serum so that you can tell if it has made any real difference

Pro-tip (because I’m nice like that) – try it in store, but buy it either at the Duty Free, or online, as they are usually cheaper or on offer.

Next on my wish list is the Estee Lauder Advanced Night Repair. Sigh.

Let me know if you use serums regularly, and if you have any recommendations. x


  1. I’m an esthetician and I think serums are crucial for healthy skin and anti-aging while targeting specific skin concerns 🙂 I love your recommendations, but my absolute favorite is Andalou Naturals Turmeric + C Serum! Come check out my blog to see some more of my favorite products 🙂


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